Here is a frustrating statistic: Approximately 96% of visitors will leave your website without contacting you or making a purchase on their first visit.

They might have liked what they saw, but maybe they got distracted. Maybe their boss walked in, the baby started crying, or they just wanted to “shop around” and compare prices.

Once they click the “X” button, are they gone forever?

If you are running a standard marketing campaign, the answer is yes. You paid for that click, and you lost it. But if you are using Retargeting (Remarketing), you have a second chance to win them over.

At Tradewinds United Media, we consider Retargeting to be the “low-hanging fruit” of digital advertising. It is the most cost-effective way to increase your conversion rate. Let’s explain how it works and why you need it.

What Exactly Is Retargeting?

Have you ever looked at a pair of shoes online, and then for the next week, you saw ads for those exact same shoes on Facebook, Instagram, and news websites?

That isn’t a coincidence. That is Retargeting.

When a user visits your website, we place a tiny, invisible piece of code (called a “Pixel”) on their browser. This allows us to “tag” them. Even if they don’t give you their email address, we can now show specific ads just to people who have already visited your site.

Why Is Retargeting More Effective Than Regular Ads?

Regular ads are like “Cold Calling”—you are reaching out to strangers who might not know who you are. Retargeting is like “Following Up”—you are talking to someone who has already expressed interest.

The Benefits of Being Persistent:

• Higher Conversion Rates – People who are retargeted are 70% more likely to convert.
• Cheaper Ad Costs – Since the audience is smaller and highly targeted, you spend less money than you would on a broad campaign.
• Top-of-Mind Awareness – Even if they aren’t ready to buy today, seeing your brand repeatedly makes you the obvious choice when they are ready next week.

Where Can You “Follow” Your Customers?

Retargeting isn’t limited to just one platform. We can create an “Omnichannel” approach to ensure your brand stays visible wherever your customer goes.

• Social Media: Show them a video testimonial of your service while they scroll through Facebook or Instagram.
• Google Display Network: Your banner ad can appear on blogs, news sites, and weather apps they use daily.
• YouTube: Run a short 15-second ad before the video they want to watch starts.

Is This Strategy “Creepy” or “Helpful”?

Some business owners worry about “stalking” their customers. The key is frequency capping.

You don’t want to show the same ad 50 times a day—that is annoying. A good strategy is subtle. We set limits so your ad appears just enough to remind them, but not enough to irritate them.

Furthermore, we can segment the audience. If someone visited your “Roofing” page, we show them a roofing ad. If they visited your “Kitchen Remodel” page, we show them kitchen photos. It feels personalized, not random.

How Can Tradewinds United Media Set This Up For You?

Retargeting requires technical setup. You need to install tracking pixels properly, verify your domain, and design creative ads that are specifically built to “close the deal.”

Tradewinds United Media handles the entire technical ecosystem for you.

Our Retargeting Strategy Includes:

• Pixel Installation: We ensure your website is tracking visitor behavior accurately (and compliantly).
• Audience Segmentation: We separate “browsers” from “buyers” so you don’t waste money showing ads to people who already converted.
• Creative Design: We design eye-catching graphics that remind the user of what they missed.
• Performance Monitoring: We track exactly how many “lost” customers returned to your site to make a purchase.

Stop letting 96% of your traffic slip through the cracks.

Contact Tradewinds United Media today to launch a Retargeting campaign. Let’s turn your “window shoppers” into loyal paying customers.